Illegal Immigrants in The United States Essay -- Mexican immigrants, i

Figures of Quantity. Figures of Quality. Figures of Contrast Essay Example

Figures of Quantity. Figures of Quality. Figures of Contrast Essay Plan 1. Figures of amount: overstatement; meiosis (litotes). 2. Figures of value: metonymy (synecdoche, periphrasis, doublespeak); incongruity. 3. Figures of differentiation: confusing expression; direct opposite. 4. Handy task Metonymy, another lexical SD, similar to similitude on losing its inventiveness additionally gets instrumental in enhancing the jargon of the language, however metonymy is made by an alternate semantic procedure and depends on contiguity (proximity) of articles or wonders. Transference of names in metonymy doesn't include a need for two distinct words to have a typical part in their semantic structures, similar to the instance of illustration, however continues from the way that two articles (marvels) have basic grounds of presence as a general rule. Such words as cup and tea have no etymological semantic proximity, yet the first may serve the holder of the second, thus the conversational banality Will you have another cup? , which is an instance of metonymy, when unique, yet because of long use, not any more acknowledged as a new SD. My metal will call your metal, says one of the characters of A. Haileys Airport to another, which means My supervisor will call your chief. The transference of names is brought about by the two managers being officials, wearing uniform tops with metal knots. The extent of transference in metonymy is considerably more restricted than that of representation, which is very justifiable: the extent of human creative mind disti nguishing two items (wonders, activities) on the grounds of normality of one of their countless qualities is unlimited while genuine relations between objects are increasingly constrained. We will compose a custom exposition test on Figures of Quantity. Figures of Quality. Figures of Contrast explicitly for you for just $16.38 $13.9/page Request now We will compose a custom paper test on Figures of Quantity. Figures of Quality. Figures of Contrast explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We will compose a custom exposition test on Figures of Quantity. Figures of Quality. Figures of Contrast explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer This is the reason metonymy, in general,- is a less every now and again watched SD, than allegory. Like singling out one specific kind of analogy into the independent SD of embodiment, one sort of metonymy to be specific, the one, which depends on the relations between a section and the entire is frequently seen freely as synecdoche. When in doubt, metonymy is communicated by things (less as often as possible by substantivized numerals) and is utilized in grammatical capacities normal for things (subject, object, predicative). Exercise II. Demonstrate metonymies, express the kind of relations between the article named and the bject suggested, which they speak to, lso focus on the level of their innovation, and to their grammatical capacity: 1. He approached her room, after his presentation, seeing her photos, her bronzes and dirts, soliciting after the maker from this, the painter of that, where a third thing originated from. (Dr. ) 2. She needed to have a great deal of youngsters, a nd she was happy that things were that way, that the Church affirmed. At that point the young lady kicked the bucket. Nancy broke with Rome the day her infant kicked the bucket. It was a mystery break, yet no Catholic breaks with Rome coolly. (J. Goodness. 3. Evelyn Glasgow, get up out of that seat this moment. The young lady gazed upward from her book. Whats the issue? Your silk. The skirtll be a mass of wrinkles in the back. (E. F. ) 4. Aside from an absence of youth, the visitors had no regular topic, they appeared outsiders among outsiders; to be sure, each face, on entering, had strayed to disguise alarm at seeing others there. (T. C. ) 5. She saw around her, grouped about the white tables, large numbers of viciously red lips, powdered cheeks, chilly, hard eyes, reserved pompous countenances, and ill bred chests. (A. B. 6. Dinah, a thin, new, pale eighteen, was flexible but then delicate. (?. ?. ) 7. The man looked a somewhat old forty-five, for he was at that point going dim. (K. P. ) 8. The shop proprietor was an agile and dapper fifty. (T. R. ) 9. It was simpler to accept a character without lying and you carried an open-minded perspective and psyche to the activity. (P. ) 10. Some astounding pictures in this room, men of their word. A Holbein, two Van Dycks and on the off chance that I am not mixed up, a Velasquez. I am keen on pictures. (Ch. ) 11. You have no one to fault yet yourself. The saddest expressions of tongue or pen. (I. Sh. ) 12. For a few days he took an hour after his work to make request taking with him a few instances of his pen and inks. (Dr. ) 13. There you are at your stunts once more. The remainder of them do acquire their bread; you live on my foundation. (E. Br. ) 14. I crossed a high cost connect and arranged a no keeps an eye ashore and went to where the Stars and Stripes stood side by side with the Union Jack. (J. St. ) 15. The commendation was eager enough to have pleased any basic essayist who procures his living by his pen. S. M. ) 16. He cleared his path through the scent and discussion. (I. Sh. ) 17. His psyche was alarm and individuals approached him to supper not for bygone eras purpose, but since he was deserving at least some respect. (S. M. ) 18. Up the Square, from the edge of King Street, passed a lady in another hood with pink strings, and another blue dress that inclined at the shoulders and developed to a tremendous perimeter at the trim. Through the quiet sunlit isolation of the Square this hat and this dress drifted northwards looking for sentiment. (A. B. ) 19. Two men in regalia were running intensely to the Administration building. As they ran, Christian saw them discard their rifles. They were corpulent men who resembled commercials for Munich brew, and running came hard to them. The principal detainee halted and got one of the disposed of rifles. He didn't fire it, yet conveyed it, as he pursued the watchmen. He swung the rifle like a club, and one of the lager notices went down (I. Sh. ) Litotes is a two-segment structure in which two refutations are joined to give a positive assessment. In this manner not heartlessly really implies merciful, however the constructive outcome is debilitated and some absence of the speakers trust in his announcement is suggested. The principal segment of a litotes is consistently the negative molecule not, while the second, constantly negative in semantics, changes in structure from an adversely joined word (as above) to a negative expression. Litotes is particularly expressive when the semantic focus of the entire †¢ structure is elaborately or/and sincerely hued, as on account of the accompanying incidental manifestations: Her face was not unhandsome (A. H. ) or Her face was not unpretty. K. K. ) The capacity of litotes shares much for all intents and purpose with that of modest representation of the truth both debilitate the impact of the articulation. The uniqueness of litotes lies in its particular twofold negative structure and in its debilitating just the positive assessment. The Russian expression relates just to the Eng lish modest representation of the truth as it has no basic or semantic impediments. Exercise IV. Examine the structure, the semantics and the capacities oflitotes: 1. To be a decent entertainer, she should consistently work for reality in what shes playing, the man said in a voice not unfilled of self esteem. N. M. ) 2. Better believe it, what the heck, Anne said and seeing me, gave that not unsour grin. (R. W. ) 3. It was not unnatural if Gilbert felt a specific shame. (E. W. ) 4. The thought was not absolutely incorrect. The idea didn't disappoint me. (I. M. ) 5. I was tranquil, yet not uncommunicative; held, yet not withdrawn; vivacious on occasion, yet rare excited. (Jn. B. ) 6. He had all the trust on the planet, and not without reason. (J. Gracious. ) 7. Kirsten said not without pride: Too much talking is rash. (Ch. ) 8. No, Ive had a calling and afterward a firm to value, said Ravenstreet, not without harshness. (P. ) 9. I believed I wouldnt disapprove of some tea. (K. M. ) 1 0. I wouldnt disapprove of going out to see the films. (E. W. ) 11. I dont think youve been excessively hopeless, my dear. (P. ) 12. Still fourteen days of progress is certainly not nothing and calls were rolling in from specialists for seven days. (Ph. R. ) ASSIGNMENTS FOR SELF-CONTROL 1. What is a litotes? 2. What is there in like manner among litotes and modest representation of the truth? 3. Depict most often utilized structures of litotes. Periphrasis is an exceptionally impossible to miss elaborate gadget which essentially comprises of utilizing an indirect type of articulation rather than a less complex one, I. e. of utilizing a pretty much convoluted linguistic structure rather than a word. Contingent upon the instrument of this replacement, periphrases are arranged into non-literal (metonymic and allegorical), and sensible. The primary gathering is made, truth be told, of expression metonymies and expression allegories, as you may well observe from the accompanying model: The emergency clinic was packed with the precisely intriguing results of the battling with regards to Africa (I. Sh. ) where the all-encompassing metonymy represents the injured. Consistent periphrases are phrases synonymic with the words which were subbed by periphrases: Mr. Du Pont was wearing the customary camouflage with which Brooks Brothers spread the disgrace of American tycoons. (M. St. ) The traditional camouflage remains here for the suit and the disgrace of American tycoons †for the paunch (the midsection). Since the immediate selection of the not very rich component of appearance was subbed by an indirect depiction this periphrasis might be additionally viewed as metaphorical, as it offers a progressively neighborly capability rather than a coarser one. The fundamental capacity of periphrases is to pass on an absolutely singular view of the portrayed item. To accomplish it the for the most part acknowledged designation of the article is supplanted by the portrayal of one of its highlights or characteristics, which appears to the writer generally significant for the trait of the item, and which along these lines becomes foregrounded. The regularly rehashed periphrases become trite a

Marketing Environment Explanation, Components, and Importance

Marketing Environment Explanation, Components, and Importance There are many factors which affect the performance of a business. They can be internal such as employees, material, and budget or external such as customers, suppliers, and your competitors.The combination of these forces is commonly referred to as Marketing Environment.You, as a business leader, have the ability or power to control only the internal factors.On the other hand, you have to continually change your marketing strategy for the factors beyond your control that are the external factors.These factors also fluctuate from time to time, making it necessary for you to adapt your marketing campaigns accordingly.WHAT IS MARKETING ENVIRONMENT?All the external and internal elements sway the business performance in their own unique way. Similarly, they can vary at any moment without any prior warning.Your capability, as a business manager, to develop and maintain a profitable and long-lasting relationship with the clients actually depends upon the influence and variables of the mark eting environment.In fact, there is an assortment of such factors and most of them are unmanageable. You can only hope that they remain constant for a long time for your business to flourish.Here is a general diagram of the marketing environment. Source: yourarticlelibrary.comIt is actually the duty of the companys marketing team to develop strategies that can withstand the shifting environment and help the company to continue earning the profit.Any failure in this regard can have serious consequences for the business and its profitability.You can exercise full control over the internal factors.They usually include materials, machines, workers, and owners.Similarly, the suppliers, business processes, leave and medical policy, salaries, the general public, customers, competitors, and business intermediaries also fall in this category.The external factors can be further classified into two different groups that are the micro factors and the macro factors.The earlier factors are also related to the business, but they are usually external such as manufacturing, distribution, and promotion of products and services.Macro factors are those which affect society in general. They may come in many forms such as the economy, demographics , socio-cultural environment, and political, technological and social scenarios of the businesss home country.According to Philip Kotler, the father of modern marketing:A companys marketing environment consists of the factors and forces outside of marketing that affect marketing management ability to build and maintain successful relationships with target customers.THE COMPONENTS OF MARKETING ENVIRONMENTAs mentioned above, there are many factors which constitute the marketing environment.While the business has full control over the internal environment, the external environment is totally beyond its control in most cases.The following video explains some components of the marketing environment. The following lines explain both these types of marketing environments in detail.The Internal Marketing EnvironmentAs the name suggests, all the factors which are within the control of business comprise the internal environment.These forces also have the capacity to affect the operations of a ny company, especially sales and marketing.You can categorize these factors under the famous 5Ms of the business which are as follows.MenMoneyMachineryMaterialsMarketsYou need to keep in mind that much of your marketing success normally comes from internal planning.Therefore, all the internal factors play a pivotal role in whether or not your marketing strategy is going to succeed.You have to identify all the aspects of your marketing strategy you can control while addressing all the external factors. It will help you create the right communication and marketing plan.It is the only way to launch your products and services and get them approved by the public.This video brilliantly elaborates internal marketing environment in great detail. There are, in fact, a lot of factors which constitute the internal environment. We are going to throw some light on the most important of these factors.Corporate ObjectivesYour corporate objectives are the most important factor when it comes to mark eting and other business operations.It is pertinent to note that the corporate objectives are totally different from the marketing objectives. You need to set marketing objectives in order to attain your corporate goals.For instance, your corporate goal could be to become the largest tire manufacturer in the world in the next ten years but this cannot be your marketing goal.The marketing goal could be reaching to a larger audience and promoting your products to them.If your campaigns are good enough, they will attract more people to your business and it will eventually achieve its corporate objectives.In simple words, the corporate objectives do influence your marketing campaigns. However, corporate objectives and marketing objectives are not analogous. You set marketing objectives to attain bigger business goals, whatever they may be.Finance or MoneyFinance or money is an integral part of the 5Ms of a business. The financial budget of any business directly affects its sales and mar keting activities. Based on the money at your disposal, you decide where and how you are going to spend it.For example, most small businesses cannot afford a full-fledged in-house marketing team. As a result, they normally resort to hiring outside contractors such as graphic designers, web developers, and social media specialists.Sometimes, they totally outsource their advertisement, promotions and public relations campaigns.On the other hand, larger companies such as Sony and Samsung have unlimited money. They hire some of the best marketing brains in the world and spend billions of dollars on their marketing campaigns.It is difficult for smaller companies to compete with industry giants in terms of spending money. They can only defeat them by bringing innovation and creativity to their campaigns.Human Resource or MenThe quality, experience, and efficiency of your workforce are crucial to the success of your marketing campaigns. This is especially true if you are some sort of servi ce provider.In order to have a decisive advantage over your competitors, you need to have a motivated and well-trained workforce.Only such a team can deliver the highest levels of productivity and customer service, necessary to produce quality products and to successfully market them.Business CultureA companys business culture is another key factor. It can make or break your marketing strategy. A customers oriented business will always look for new ways to satisfy their customers and meet their needs at any cost.You can end up setting unrealistic and unachievable marketing goals if you are a product-oriented organization.Operational IssuesIf you want to compete with your rivals in terms of cost efficiency, quality, and productivity, you have to pay special attention to your operations and procedures.For instance, you can easily achieve your marketing and revenue targets through effective capacity management.Similarly, it is imperative for you to provide the latest tools and machines for your staff if you want to have any chance of success.No matter how skillful and talented your team is, you cannot get the desired results if your men are using obsolete technology.Product DevelopmentProduct development is a constantly evolving process. Resting on your laurels can have serious consequences for your business.You have to strive incessantly to introduce changes and improvements to your products to make them more appealing to your target audience.Keeping your customers taste and changing requirements in mind is of utmost importance, especially when you are competing with so many other companies.Launching a great product will not only present you as an authority in your respective industry, but it will also encourage your marketing team to promote your products with more zeal and zest.InnovationAnother important part of the internal marketing environment is innovation.You must introduce innovation to everything within your business to compete with other companies and the marketing campaigns are no exception.Innovation in marketing helps you get one step ahead of your competitors. Innovation can take many shapes such as new initiatives in the marketing strategy, extensive training of the marketing team and steps taken for their welfare.Embracing new marketing technologies and tools is yet another method to keep up with your rivals and even beat them.Your business is in grave danger if it lacks innovation, especially in its product development and marketing departments. It means your business will be dull, stagnant, boring, and lacking the ability to withstand changes constantly occurring in the industry.Stakeholder’s   GoalsThe marketing team should also try to comprehend what the companys shareholders (owners, partners, investors) want to achieve. What are their goals and objectives and how they plan to attain them? This particular knowledge can sometimes be extremely helpful and goal driven.It is imperative for you as a marketer to consider the companys employees as stakeholders as well. You have to learn what is important to them, what they think, what they want and how do they work.The Current Marketing StrategyBusinesses need to regularly rethink and evaluate marketing strategies and their degree of success.For instance, you can ponder over how compatible your current strategy is with your marketing environment and overall goal and objectives.Obviously, a successful marketing strategy only needs subtle tweaking from time to time. On the contrary, you may have to substantially revise an unsuccessful strategy to make it work.The External Marketing EnvironmentAs mentioned above, the external business environment is comprised of factors which are beyond the control of a business. A marketer has little to no control over these factors.They can also vary at any time without any prior warning, often leaving the marketers in the lurch. As a result, marketers have to constantly update and revise their strategies to keep up w ith marketing trends.This video by Alanis Business Academy defines the external business environment. Marketing experts further divide the external marketing environment into two main types.Micro EnvironmentAlso referred to as the task environment, the factors constituting the micro external marketing environment are somewhat under the control of a marketer.These factors are usually directly related to business, enabling the marketers to leverage them in the company’s favor to some extent.They normally include customers, competitors, the general public, business partners, marketing intermediaries, and suppliers, etc.CustomersCustomers are essential for every business to survive. You cannot possibly sell your products and services if you have no loyal customer base.The purpose of every business is to fulfill the needs and demands of a specific section of society.Customers of every business have their own unique demands and requirements. Therefore, all the marketing strategies are c ustomers oriented in some way or another.Marketers strive to understand what their customers desire through these marketing campaigns. Based on their findings, they come up with the best possible products to serve their customers.EmployeesEmployees are a part of the internal as well as the external marketing environment. Perhaps, they are the most important component of any business.Your employees work diligently and contribute significantly to the success of your business. Your company is destined to fail if you do not have a highly trained and skillful team at your disposal.If your employees have easy access to training and motivation sessions, they will be more efficient and skillful. Continuous professional development plays a pivotal role in imparting the necessary marketing skills to your team.This is only possible if you organize high-quality training and development classes for them on a regular basis.SuppliersIn order to manufacture products of the highest standard, you hav e to acquire high-quality material from your suppliers. Hence, suppliers are the jugular vein of any business. You simply cannot deny their importance for the success of your business.It is crucial to identify all the relevant suppliers in your industry and to develop good relationships with them.Subsequently, you can do business with any or all of them as long as they fulfill your firms requirements.Retailers and DistributorsJust like suppliers, retailers and distributors are essential for keeping your business afloat. As a matter of fact, your marketing operations can only succeed if you have good channel friends to take care of your products.They are in direct contact with your customers. Therefore, they can give you valuable information and suggestions about what your customers want from you.Your CompetitorsYou have to keep abreast with the latest developments and trends in the industry. One way of attaining this goal is to keep a close eye on your competitors.In fact, there are many benefits to competitive analysis.For example, you will have a good look at their marketing strategy and the methods they use to attract more customers.You can also modify your strategy and incorporate some of the techniques your competitors are using to a great effect.ShareholdersThe objective of every company is to maximize the wealth of their owners or other shareholders if it has any.You should devise marketing activities which can considerably increase the return on their investment.General PublicAll the businesses must also fulfill their social responsibility towards the society in which they operate.You should formulate marketing strategies which eventually result in the collective benefit and welfare of the society which your business is part of.The GovernmentThe government is another important factor which you should take seriously. It is the government which forms different policies such as the education policy, house policy, employment policy, price policy and of cou rse, the business policy.All these policies definitely have some level of influence on your marketing strategy. It is your own responsibility to keep track of these policies and develop your marketing campaign accordingly.Macro EnvironmentThese are the forces which do not directly influence the business, but they have a general effect on the industry. The macro environment has the following parts.DemographicsBusinesses that ignore to incorporate demography of their targeted audience in their marketing strategy are meant to fail. After all, your business is all about the people and how to serve them.Before making your marketing strategy, you must study the target populace and its age structure, conveyance, purchasing power and so on and so forth.This is essential because different factions of the populace rely on different things and factors. Similarly, they have their own customs, traditions, and ways of living.You can launch the products which meet the most basic needs of the buyer s if you measure each of the above variables and combine the result. It is rightly said that:To comprehend the business sector you must comprehend its demography.Economic EnvironmentSome of the most important economic factors that influence marketing efforts are investment rates, monetary values, inflation rate, exchange rate, the balance of power and fiscal strategies, etc. For instance, individuals will only buy your products when they have money to spend.The financial environment either expands the disposable income of an individual or decreases it, greatly influencing his purchasing behaviors.The value of money decreases during inflation, making it harder for people to buy more products. Likewise, you should also consider the average income of a person.A couple will have greater purchasing power if both partners work.You may be able to sell your products effortlessly to such people as compared to single parents with negligible income.Physical EnvironmentThe physical environment includes factors like the accessibility of raw materials, availability of water, atmosphere, climate, and environmental change.Your organization should implement its marketing strategy according to the constraints set by nature.Nature does offer resources but in a constricted manner. It is important for you to use these resources proficiently.You have to find the best use of resources to manufacture products which are accessible to all and sundry. Natural resources are exhaustible and therefore, you should use them carefully otherwise, you will eventually run out of them.Political and Legal FactorsThe market environment experiences many changes whenever a new political party comes into power.The new government may increase or decrease tax and duties. It may also totally change the business codes and practices, trade policies and marketing regulations.Your company has to comply with new rules and regulations willingly or unwillingly.Any defiance in this regard can result in hefty fin es and penalties.Subsequently, your marketing strategy should also observe the relevant code of conduct to avoid any fiscal punishment or sanctions.Social and Cultural FactorsCultural and social elements influence our decision when it comes to buying something. Businesses have to take special care while creating commercials to avoid hurting the sentiments of the people they consider as their target audience.They also have a greater responsibility towards society in general.   Nowadays, people also expect companies to construct parks, hospitals, and public conveniences.Some companies also sponsor education and health care. It has become increasingly important for organizations to invest in the general welfare of the public.Otherwise, people will not buy from them, no matter how good their marketing strategy is.Another thing organizations cannot ignore while structuring their marketing strategy is culture. Every marketing manager must thoroughly investigate and study the culture in wh ich he wants to promote the products.For example, there are many cultural groups in Pakistan such as Punjabis, Sindhis, Balochs, Pakhtoons and Kashmiris.The marketing manager must observe various cultural practices and distinctions before finalizing his marketing campaign.Technological FactorsThe ever-changing technology has put the businesses into bigger trouble. They have to keep themselves updated with the latest technological developments to manufacture products which people actually like or want.Those companies which do not take these changes seriously quickly go to oblivion where Nokia is the best example.Similarly, innovative and technologically advanced products have become synonymous with better living standards.IMPORTANCE OF MARKETING ENVIRONMENTIt is vital for an organization to study and comprehend the marketing environment. In fact, it is necessary for its very survival. Some of the benefits you can avail by grasping your marketing environment are as under.The importanc e of the marketing environment as explained by Remy Lemmens, a Strategic Advisor and Program Manager at Gemeente Goes. Identification of OpportunitiesIt helps you identify new opportunities and leverage them for the benefit of your organization as well as your employees and customers.For example, if you learn that your customers like your products more than that of your rivals, you can offer them big discounts to capitalize on this opportunity.Identification of ThreatsThe marketing environment analysis does not only identifies opportunities for you, but it also enables you to identify threats to your business. It gives you warning signs, enabling you to take necessary precautionary measures.For example, you can take many different steps to counter the threat of a multinational company entering into the industry.You may carry out an aggressive promotional campaign or reduce the price of your products to compete with whatever your new competitor has to offer.It Helps in Managing Chang eStudy of your marketing environment can assist you to cope with both the sudden and expected changes.You can also incorporate some of the changes in advance to effectively put your competitors on the back footCONCLUSIONA marketing manager must consider the internal and external marketing factors while formulating his marketing strategy.Marketing environment plays a pivotal role in important business activities such as marketing and product development.You must review it on a regular basis to keep your marketing strategy relevant and profitable.

Motivation Motivation And Job Satisfaction, Individual...

Motivation Varying employee needs lead to different kinds of motivation. Different kinds of motivation influence employees’ job satisfaction. Employees’ motivation will be affected by factors such as occupation, gender, social culture and organisational structure. This study will attempt to explore the differences in motivation between core-workers and periphery workers, and whether these differences in motivators are distinctive. Previous researchers have directed most of their attention towards the questions like, why people behave as they do on the job and what can be done to influence employees’ work motivation? Several theories of work motivation have been formulated to identify factors that influence work behaviours and factors that contribute to the maintenance and termination of these behaviours (Maslow, 1954; Herzberg, 1966). Although motivation as a concept represents a highly complex phenomenon that affects, and is affected by a multitude of factors in the organi sation (Kanungo, l994), it is accepted by most scholars and practitioners that thereisa positive relationship between motivation and job satisfaction, individual performance, and physical and mental health. They believe that behavioural influences, such as job satisfaction, have a very important impact on quality of service, organisational commitment and total organisational effectiveness (MacRobert, et al. 1993; Beall 1994; Joseph and Deshpande 1997; cited: Lewis et al.2001; Morgan et al. 1995). Based onShow MoreRelatedJob Satisfaction Is Extremely Vital To Any Organization1435 Words   |  6 Pages Job satisfaction is extremely vital to any organization that without it there can be a decrease in employee commitment. Lack of such an important variable can lead to employees quitting their jobs (Alexander, Litchtenstein and Hellmann,1997). 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Where Have You Gone, Joe Dimaggio And Garfunkel s Song...

â€Å"Where have you gone, Joe DiMaggio, Our nation turns its lonely eyes to you,† (Simon Garfunkel, 1968). This famous song lyric from Simon and Garfunkel’s song Mrs. Robinson has sprung up much controversy in America, since it was released in the year 1968. Many tragedies and changes had happened in the years between when Joe DiMaggio retired from his baseball career and when this song was written. People wanted a happier time in the United States, like when Joe DiMaggio was a major icon among the American people. Joe DiMaggio left behind a legacy in the history of America, giving hope to not only Americans, but immigrants as well who were seeking the American dream. He continues to lead MLB players for hitting streaks to this day, he led men in the United States Army Air Forces, and he also established the Joe DiMaggio Children s Hospital Foundation. The lyric that was pulled from the song Mrs. Robinson, may be short but I think it tells a lot about who Joe DiMaggio was as a person and how people viewed him at him at the time. Joe DiMaggio was looked at as an idol when he was playing baseball. People thought that he was the perfect example of the American dream. His parents were Italian immigrants and were very poor, so seeing him become so famous gave many other immigrants a sense of hope for a better life. Between the time that Joe DiMaggio ended his baseball career and the time that the song Mrs. Robinson was written, many things had changed in America over the 17 year

Is Gay Parenting Bad for the Kids Free Essays

â€Å"Is Gay Parenting Bad for the Kids? † In the society we live in today, many people believe that being raised by a homosexual or lesbian couple isn’t a good thing for the children. Based on the article â€Å"Is Gay Parenting Bad for the Kids? † it seems to me that Charles C. W. We will write a custom essay sample on Is Gay Parenting Bad for the Kids? or any similar topic only for you Order Now Cooke (the author) and Dr. Mark Regenerus also believe that gay parenting is a bad thing. In the article, Cooke says that gay parenting is a bad thing because, â€Å"the child(ren) will end up different† or â€Å"the children are going to be missing at least one of their biological parents and they might experience some instability. Even though this article is defending the fact that gay parenting is bad for children, there are a few key points that challenge this statement because I believe that homosexual and lesbian couples are just as good as heterosexual couples when it comes to raising children. The first key point is that the article states that, â€Å"two women parents better on average than a woman and man, or at least than a woman and man with a traditional division of family labor. † This statement is basically saying that two women (on average) are better when it comes to staying in a relationship when it comes to raising children. Most heterosexual couples divorce even though they have family together, but lesbian couples continue to work things out in spite of their kids. That is a point that makes a comparison between lesbian and heterosexual couples. The next point is that, â€Å"children raised by homosexual or lesbian parents are as likely as children raised by heterosexual parents to be healthy, successful, and well-adjusted. † This means that no matter what sexual orientation the parents are, the child is not going to become a failure in life. They are still going to go to school, graduate, and become something in life. Just because the parents didn’t graduate doesn’t mean the child won’t graduate. Just because the parent didn’t become something in life doesn’t mean the child won’t. The last reason is that â€Å"marriage between gay partners will enhance the family’s stability and therefore be good for the children. † This also proves that there is nothing wrong with homosexual or lesbian couples being parents. I feel as long as the family is stable, then it shouldn’t matter if the parents are homosexual, lesbian, or heterosexual. In my opinion, I think that it has nothing to do with the children. I think that it is just a stereotypical issue. Many people feel that because in most states gay marriage is not legal (yet) that homosexuals and lesbians shouldn’t be parents. This article challenges and defends whether or not gay parenting is bad for the children. Even though majority of the article is against gay parenting, the challenging points stand out more than any of the other evidence. In conclusion, I do not think that gay parenting is bad for children. When the children start to understand what is going on, they have their own choices to make on whether to be stable and become something in life or worry about missing a biological parent and becoming unstable. How to cite Is Gay Parenting Bad for the Kids?, Essay examples

The Loyalty Card as Promotion Tool Essay Sample free essay sample

1. Analyse and specify the thought behind satisfaction and trueness. 2. Identify the correlativity between the Tesco nine card and improved client satisfaction and trueness. 3. Examine and measure the function played by Tesco nine card and trueness plans towards advancing inside clients. 4. Analyze the fortunes under which client trueness better Tesco net income. Introduction: Loyalty plan can be described as a strategy set with the purpose of honoring clients who often purchase from a peculiar shop or supermarket. This is achieved through cards which are awarded to the clients where points accumulate with every purchase made by them from their shops. The accrued points can thenceforth be redeemed and in bend be used to purchase goods from the same shops even without hard currency. In add-on. clients with trueness cards have the privilege of price reductions on merchandises so long as they have the card. The challenging and tough portion of any concern is converting clients to purchase one’s merchandises. We will write a custom essay sample on The Loyalty Card as Promotion Tool Essay Sample or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page After accomplishing that. it even becomes more ambitious to retain them through guaranting their satisfaction. The usage of trueness cards have proven feasible when it comes to keeping clients therefore maximising net incomes ( Kimmel. Weygandt. A ; Kieso. 2012 ) . Therefore. chief purpose of this Literature reappraisal is to hold an in deepness reappraisal and analysis of the impact of Tesco club card on client satisfaction and trueness behaviour toward Tesco. Customer Loyalty In simple footings. trueness can be defined as the act of being faithful. However it is deserving observing that the construct of client trueness in many scenarios has been misunderstood in the recent yesteryear. To cement on this. many writers have confused and even used it interchangeably with client keeping and customer’s repetitive behavior of buying at a peculiar shop. As for the repeated behavior and client trueness. the difference comes approximately due to the fact that in client trueness there is the knowing constituent that is ; it occurs for a ground and non by opportunity therefore contains more of accustomed or behavioral and attitudinal facets ( Hansen. 2000 ) . On the same breath. client keeping has the seller who is perceived to be the active party whereas trueness is focused on customers’ intrapersonal wonts. Loyalty is perceived as that which clients and consumers exhibits as relates to merchandises. shops. trade names and besides gross revenues forces. The grade of fond regard bing between a merchandise and a client is as a consequence of trueness. The other factor responsible for the varying degrees of trueness expressed by a client is repeat backing. Such fond regards are dictated by two dimensions which are the extent of penchant ( the much strong belief the clients has sing the merchandise or service ) and the extent of sensed merchandise distinction ( the easiness with which the client distinguishes the merchandise or service from the others ) . Highest fond regard is achieved when a purchaser has that strong feeling of purchasing penchant accompanied with a high degree of perceptual experience sing merchandise distinction ( Griffin. 2005. cited in Web6 ) . Beginning: hypertext transfer protocol: //www. maritzresearch. co. uk/multidimensionalLoyalty. hypertext markup language Customer SatisfactionSatisfaction can be described as the wholesome attitude towards a merchandise or service supplier or that emotional reaction directed to the difference bing between what is expected by consumers or clients and what they really receive in return towards the fulfillment of their demand ( Kotler 2000 ) . It can besides be defined as 1s feelings of delectation. exhilaration or displeasure brought as a consequence of comparing the perceived and the existent public presentation a merchandise. It is that contentment one gets after carry throughing their desires. demands or outlooks. Customer satisfaction is of great importance since it can be used as a step of how clients are excited about merchandises and services being offered by a shop. Guaranting that clients are ever happy is of benefit to any company. Such clients are most likely to stay loyal. increase their buying capableness and urge others to the concern. Measure of client satisfaction can be through inquiries which are paused to the clients which might include but non limited to. sing your experience of company Y. how can you rate your degree of satisfaction in the graduated table of satisfied to dissatisfied? Other inquiry might be. to what degree did company Y carry through your outlooks? Relationship between the client trueness and satisfaction In order for clients to be loyal. there has to be satisfaction realised from their side. A portion from the concern proprietors. clients besides need to continue the go oning relationship with the company and its merchandises. This is reflected by a aggregation of attitudes such as the purpose to purchase on a uninterrupted footing of the initial or extra merchandises from the company. willingness to mention other people to the company and committedness to the company that is non being easy convinced to abandon the company for its rivals. Continuous production of high quality merchandises and services with designs aimed at run intoing the customer’s needs is indispensable in the creative activity and nutriment of satisfaction. Consequences of customer’s truenessIt has been noted that concerns with long-run loyal clients have the capableness of making great fiscal highs in footings of profitableness as compared to those missing the same. Some of the grounds that enable them achieve such success ( profitableness ) include but non restricted to regular and consistence in the arrangement of orders which in term translates to less cost when it comes to functioning them. Long established clients besides have the inclination of purchasing more merchandises from the company. Customers who feel satisfied ever have the will of paying premium monetary values. Rivals do happen it hard come ining a market or increasing their portions in instances where there are loyal clients to a peculiar company. Cases of other clients being referred to the company are common and this happens with no expected returns expected by the urging loyal clients. Acquisition and service of new clients usually comes with a cost which for this instance is minimum since there is less demand for new clients and if need be. it becomes cheaper. This is advantageous since the cost of geting new clients is in the scope of three to five times every bit compared to client keeping in footings of cost. In add-on. loyal clients will be more than willing to give their feedback particularly in the instance of dissatisfaction which aid in commanding quality of company’s merchandises and services. Customer’s trueness is perceived to be a secret arm since it is non easy to state a competitor’s keeping rate. Reasons for the rapid addition in popularity of client trueness A critical rating Customer trueness is perceived to be the best attack to heighten stockholder worth through the development of relevant relationships with of import clients and client sections. Advocates tend to establish their statements on the psychological battle that originates from rank and the improved client penetrations ensuing from the analysis of program’s database thereby profiting the client and the house severally. On the reverse. critics base their statements that trueness ( both attitudinal and behavioural ) for a big figure of clients is inactive in nature and comes in the signifier of wont and non serious committedness. Customer trueness has two outstanding purposes. The first one being to supervise an betterment on grosss ensuing from gross revenues through increasing purchase/ public-service corporation degrees. and/ or adding the scope of merchandises acquired from the provider by purchasing. The 2nd purpose is considered to be more of defensive in nature since it geared towards constructing a closer nexus between a company’s trade name and its current clients with the hope of retaining and keeping current clients. Increased profitableness is guaranteed one time either of these purposes is realised. Traveling with the current economic state of affairs. trueness plans have become more utile since they help by supplying a sense of personal service in the absence of existent people ; this is clearly expressed in Tesco’s instance. Loyalty strategies have in most incidences led to increased purchases. gave the ability to big graduated table customize selling communicating. bound waste and assisted in advancing trust. Loyalty programmes purposes at placing and speaking to single clients on a big graduated table ; this accompanied by the flow of informations aids in transforming concern direction manner by retail merchants. Popularity of client trueness can be attributed to the fact that there is knowledge of the fact that losing a individual client means much more than doing a individual sale. The statement behind this point is that the company would lose all the watercourse of purchases that would be made by such a client in the hereafter ; therefore fring the customer’s life-time value to the concern. The other ground attached to the rapid rise in popularity of client trueness is linked to the grounds back uping trueness ; purporting that the net current worth rise in net income resulting from a 5 % rise in client keeping lies in a scope of 25 and 95 % in more than 14 industries. Loyal clients are endowed with the undertaking of doing more purchases. paying high monetary values for merchandises and increasing the client base through mentioning other people utilizing word of oral cavity. The statement that direction of loyal clients is inexpensive has besides worked positively towards popularizing client trueness. Such clients are perceived to be good informed therefore order and bringing procedures considered a modus operandi. Harmonizing to other pro-loyalty statements. loyal clients bring more certainty into the concern ; this could be in footings of improved client protection from competitory offers. digesting supplier’s errors and enhanced client feedback. However. such profitableness statements have received resistance from assorted quarters with their chief point of concluding being ; profitableness is pegged on concern basicss such as merchandises. services and processs but non client trueness as put frontward by trueness advocates. Others besides believe that success can be achieved through selling schemes with stooge primary base on understanding client economic systems and secondary to client trueness. It is deserving observing that despite all the unfavorable judgments levelled against client trueness. critics still acknowledges that it is a valuable subscriber to the stockholder worth of a company. Customer-Loyalty-Programmes The thought of client trueness programmes has been in being every bit early as the mid 1800s therefore non considered radical. The difference is comes in its easy to utilize facet for clients and the extent of engineering employed. Despite such betterments. the steering principle ( constructing long-run relationship with clients ) behind CLPs still holds. It can be noted that the ultimate purpose of every CLP is to increase the overall operational profitableness through client keeping. However. profitableness need be considered as a mid- or long-run end after the realisation of short term ends. Modern CLPs are using a sort of cards that indicate rank ; these are produced at the point of sale with the exclusive purpose of placing the client and entering the purchase inside informations and/or worth of the earned wages. Some of the cards used by and on behalf of retail merchants include but non limited to. payment or shop cards which are used by clients in paying retail merchant. Reward cards are used by retail merchants to honor clients for their continual purchases made. These are at clip called fillip or nine cards ; this is what Tesco’s club card entails. Combined cards function both as payment and wages cards. DecisionsSatisfaction and trueness selling undertaking of Tesco has enabled it better its concern scheme by germinating in its strategic perceptual experience of thought. Through this Tesco’s operations have changed from merely being an outstanding nutrient retail merchant to a concern driven by information. continually seeking for agencies to move as its customer’s value-adding agent. It uses client information as an plus which enables it take strategic attacks for pull offing clients. This made it possible for Tesco to be after for events and challenges to come. It’s client information assets uses to let it to take a strategic attack to client direction. This undertaking program provided us with a basic guideline of the things to come. It gave a simple description of the purpose. aims and methods of the survey and what the survey seeks to accomplish. It clearly mentioned the range of the research and countries where the survey will non throw much visible radiat ion on. Bibliographies: A. B. S. ( 2001 ) . Customer Loyalty Programmes and Clubs. London: Macmillan Business. B. A ; Evans. J. ( 2001 ) . Retail Management: A Strategic Approach. New Jersey:Prentice Hall Inv. Baker. M. ( 2000 ) . Marketing Strategy and Management ( 3rdedn. ) . London: Macmillan Business. Bergeron. B. ( 2002 ) . Necessities of CRM. New York: John Wiley and Sons. Berman. German capital: Springer-VerlagOppenheim. A. ( 1992 ) . Questionnaire Design. Interviewing and Attitude Measurement. . London. : Cassell Oxford Dictionary of Current English. Brown. S. A. ( 2000 ) . Customer Relationship Management. New York: John Wiley A ; Sons. Christopher. M. . . ( 2002 ) . Relationship Marketing. Oxford: Butterworth. David. ( 2003 ) . Retail Marketing Management. London: FT Prentice HallHart et Al. Frey. J. A ; . ( 1995 ) . How to carry on interviews by telephone and in individual. London: Sage PublicationGilbert. G. . K. P. ( 2001 ) . Principles of Marketing. 9th edition New Jersey: Prentice-Hall Inc. H. . H. ( 2000 ) . Customer Loyalty: Fata Morgana or Realistic Goal? Pull offing Relationships with Customers’ in Hennig-Thurau T. and Hansen U. Kimmel. P. D. ( 2012 ) . Fiscal Accounting: Tools for Business Decision Making. New York: John Wiley A ; Sons. Korper. S. A ; . ( 2001 ) . The E-Commerce Book: Constructing the E-Empire. New York: Morgan Kaufmann. Kotzian. P. ( 2007 ) . Arguing and Bargaining in International Negotiations: Onthe Application of the Frame-Selection Model and Its Implications. International Political Science Review / Revue Internationale de scientific discipline politique. Levy. M. A ; . ( 2004 ) . Retailing direction. New York: The McGraw-Hill Companies. Litwin. M. ( 1995 ) . How to mensurate study dependability and cogency. London: Sage Publication. Malley. L. ( 1999 ) . Researching Direct Marketing. London: Thompson Business Press. Mccorkell. G. ( 2000 ) . Direct and Database Marketing. London: The institute of directmarketing. Mitchell. D. A ; . ( ( 2003 ) . The Ultimate Competitive Advantage. San Francisco: Berrett-Koehler Publishers Iraqi National Congress. O. . T. A ; . ( 2003 ) . Retailing. New York: Palgrave. P. . M. ( 2003 ) . Marketing Management. New Jersey: Prentice-Hall Inc. Stewart ( 1996 ) . Building Brands Directly. London: Macmillan Business. Web site: Mintel Access on 28/10/2012 hypertext transfer protocol: //academic. mintel. com/sinatra/oxygen_academic/search_results/show A ; /display/id=12818